With years of experience integrating immersive advertising into top mobile media apps Zumobi is uniquely positioned to help brand advertisers reach and engage with their audiences. Advertisers can leverage the premium brand power and loyal following of the compelling apps on the Zumobi Network and take advantage of the organic expression and pure creative mojo of the Zumobi Brand Integration (ZBi) Rich-Media Ad Platform to drive industry-leading user engagement.
Data-hungry marketers can always count on Zumobi to capture, calculate, and provide a robust set of digital campaign metrics in a fully transparent way.The ZBi platform provides a near limitless creative palette in which the brand spirit can be expressed within a brand-safe, consistent and predictable environment. Advertisers choose from among ZBi's robust feature set --from full-motion video to photo UGC to dynamic, feed-driven content, social media, special content sections and beyond- or imagine new implementations all their own. Consumers can even download ZBi campaigns to their homescreens as freestanding apps. Sophisticated targeting options include location, time of day, day of week, application preferences, device (iPhone, iPad, iPod touch), network (WiFi, 3G), specific content sections, carriers, and more.
What if your ad message was evocative on the way to being effective? Research proves that consumers tend to interact more with rich media advertising due to the highly visual and interactive nature of it. ZBi enables brands to easily deploy innovative mobile campaigns integrated into apps so seamlessly they can actually become a part of the experience. Our talented mobile creative and UI team can help develop and extend your campaign across The Zumobi Network of apps or even across other apps and networks depending on the scale of your marketing initiative.
The smartphone is the ultimate personal device. In fact, 2011 saw more people access the web via mobile than desktop for the first time. Leading brands can now create valuable relationships with mobile users via ZBi: our uniquely engaging rich media ad platform. Drive user participation and interaction with your brand...your content...your advertising message like never before.
When was the last time a mobile ad made someone want to click 'like?' ZBi is wired for social from the ground-up, allowing users to share your brand message or content across social networks. And ZBi makes it easy with advanced social features like "One Touch Social' and "Photo UGC." Coupled with high-value brand content, ZBi can give your advertising message traction far beyond simple display advertising.
Mobile Moms are a fast growing segment of smartphone users. Juggling household finances, family activities, busy schedules and workplace demands, the chief household officer uses her device for utility, information and entertainment for herself and her children. Our apps for Mobile Moms offer brands an engaging vehicle for connecting with these purchasing decision makers while they are shopping, researching products or following the latest news and trends.
News is one of the most competitive categories in mobile apps. With some of the most recognizable media brands in the world, Zumobi’s flagship apps like MSNBC.COM and MOTOR TREND News are among the best free apps available, offering users a streamlined user interface for reading and viewing valuable information. Our apps deliver affluent audiences with an insatiable interest in current events, political news, product reviews, popular culture trends and more.
Mobile has eclipsed the web as the primary platform for sports fans to check the data that matters most: scores, stats, standings, schedules and news. In partnership with Sporting News, we’ve created an app portfolio that covers all the major domestic sports including baseball, football and basketball —both professional and college— and NASCAR. These apps offer engagement with a predominantly male audience, eager to stay connected to what’s happening with their favorite players, teams, conferences and leagues.
Loved by tech-savvy early adopters, smartphones have offered brands a proven engagement vehicle for reaching affluent audiences. Zumobi has published apps that continue delivering this prized demographic. Our apps engage these consumers through information about products and activities that fit their lifestyle such as luxury automobiles, theater, snow sports, wine, golf and more.
Men and young men often dominate the early adoption of new technology. While the smartphone consumer base continues to broaden and diversify, this core audience is still highly active and engaged with content focused on gaming, technology, entertainment and more. With apps such as Xbox, Popular Science and The Sporting News, Zumobi has apps that appeal to men seeking to stay connected and entertained on the go.
Our audiences are constantly evolving and these are just a sample of what we have to offer. Custom audience channels are also available. Just ask us.
We are thrilled to be tapping into Zumobi’s incredible creativity and expertise in developing innovative mobile ads that make full use of smart phones’ native capabilities across their Brand Integration (ZBi) ad platform. They are enabling us to truly bring The Membership Effect campaign to life by creating a highly interactive and personalized brand experience for Cardmembers.