A veteran marketing and digital media executive, Ken has been actively involved in the development of mobile as a media platform since 2002. Having held senior leadership roles at national advertising agencies, a Fortune 500 company and emerging media organizations, Ken truly brings a 360-degree view of the marketing and media landscape to Zumobi.
As Chief Executive Officer, Ken leads an experienced team in the development and growth of Zumobi's mobile media business. Prior to Zumobi, Ken was Vice President of Advertising and Media at AT&T Wireless, where he developed a number of innovative marketing programs to stimulate consumer adoption of mobile content and applications.
One of his most successful programs was the American Idol media sponsorship, where he was the driving force behind an integrated marketing campaign widely recognized as the seminal event that popularized text messaging in the United States. Earlier, Ken was Founder and Vice President of Marketing at Fizzylab, an early entrant in the contextual search and advertising space.
By developing marketing programs and partnerships with leading digital media companies, Ken helped grow Fizzylab from a garage start-up to a company with more than 50 media clients in just 15 months. Ken began his career in the advertising business and held senior management roles at national advertising agencies including McCann-Erickson and Rubin Postaer and Associates (RPA). During this time, he led the development of advertising and branding campaigns for leading consumer companies including The Walt Disney Company, Hitachi, Washington Mutual Bank, WebTV and Domino's Pizza, among others.
Ken graduated from the University of Washington with a B.A. in marketing. He is on the IAB Native Advertising Task Force and is a member of the WINMEC Media and Entertainment Advisory Board at UCLA.
John has more than 15 years of experience as a mobile strategist and user interface architect. As the Cofounder and Vice President of Product Design at Zumobi, John directs product innovation strategy and manages Zumobi’s design and engineering teams. Prior to founding Zumobi, John was a Technical Evangelist for Microsoft Research, where he led external academic research funding in the areas of mobile technologies and user interfaces.
As an influential thought leader and mobile industry expert, John’s articles have appeared in numerous publications including VentureBeat and GigaOM, and he has presented at industry conferences around the globe including: Cannes Lions International Festival of Creativity, ad:tech, Microsoft PDC, IAB Mobile Marketplace, MIT Venture Capital Summit, and TEDxSeattle.
Recently named as the one of the most creative people in mobile advertising by Business Insider, John has authored and co-authored more than 20 patents in the areas of mobile advertising, hardware interfaces, and interaction techniques for next-generation mobile devices. A vocal advocate for hybrid left-brain/right-brain learning, John was once in the opening cast of Disney’s Teenage Mutant Ninja Turtle stage show, where he learned the timeless insights of showmanship and the importance of always focusing on the customer experience.
John has a Bachelor of Science in Advertising with a concentration on Computing from the University of Florida.
In her role as CFO, Lara drives all of Zumobi's financial operations. As a business advisor to the CEO and executive team, she has over 20 years of experience in finance and global operations. Her expertise centers around leading venture-backed companies that have achieved successful exits for their investors.
Prior to Zumobi, Lara held an executive role at Qpass where she helped facilitate a highly successful sale to Amdocs in 2006. She also served in senior M&A, operations and finance roles at Avocent as they went public and grew from $25 Million to $500 Million in annual revenues in less than seven years. Lara began her career at PricewaterhouseCoopers working with many venture-backed companies resulting in several successful exits including IPOs.
Lara is a CPA, and holds a BA, Cum Laude from Colorado State University and an MBA from the University of Washington. She participates in several committees and industry associations including the IAB CFO Committee, Mobile Marketing Association, and Financial Executives Institute. Lara is also a co-founder and board member of the Seattle Classical Christian School.
As the Vice President of Marketing for Zumobi, Marla brings more than 17 years of experience in marketing leadership for both start-ups and Fortune 500 companies including Microsoft and Ernst & Young. She is a digital media pioneer who combines a unique blend of technology and marketing experience to successfully position cutting-edge solutions to media and consumer audiences. Prior to Zumobi, Marla led marketing for AudienceScience, the largest and most trusted audience aggregator in the world. There, she helped revolutionize how brands find and engage their targeted audiences through digital advertising.
In addition to managing the company’s corporate and product marketing, she was instrumental in helping AudienceScience achieve year over year double-digit revenue growth and corresponding profitability. As an avid speaker and technologist, she frequently presents on digital marketing trends and writes about new media as well as emerging mobile technology for publications like AdWeek, CMO.com, and WIRED. Marla founded the Behavioral Targeting Standards Consortium and was recently named a “Mobile Marketing Woman to Watch.” She is an active member of the Internet Advertising Bureau’s mobile and tablet committees and also serves on the Mobile Marketing Association’s mobile app committee.
As Vice President of Engineering, Wade brings over 21 years of world-class engineering and management experience in a variety of areas such as embedded systems, performance-based advertising platforms, gaming, big data, and mobile computing. Wade endows an enduring love of computing to his role, having grown up hacking systems, coding programs on his Apple II, building early community-driven messaging systems and architecting online games, before commencing his professional career at IBM.
Prior to joining Zumobi, Wade was on the senior team at BlackBerry, where he managed BlackBerry Messenger’s client security services and was responsible for leading several cloud-based solutions for the BlackBerry 10 platform. During his tenure, Wade drove the initiative to bring computer vision capabilities to the BB10 platform, beating Amazon’s introduction of its “Firefly” feature by more than a year. Wade has also held a variety of senior leadership roles at Decide, Kiha Software, Marchex Inc., and Go2Net.
Wade has a B.S. in Computer Science and Electrical Engineering from Louisiana State University, and an MBA from Loyola University.
As Vice President of Technical Operations at Zumobi, Kevin maintains the technology infrastructure, and manages the quality assurance efforts for our platforms and products. Kevin’s work ethic, leadership skills and security mindset were honed in the United States Marine Corps where he worked in the Signals Intelligence field and held a Top Secret SCI (Sensitive Compartmented Information) clearance. Following his service in the Marines, Kevin further developed his passion for technology as the Director of IT at Quality Lead Management in Portland, Oregon. In 2003, Kevin launched his 14-year career specializing in mobile devices by accepting a software developer position with Microsoft Windows’ Mobile group and then with UI Evolution before eventually joining Zumobi. Overall, Kevin brings 25 years of management experience, 23 years of IT/Technical Operations experience, and 14 years of mobile experience to the Zumobi team.