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Why Brands Should Embrace Mobile Content Marketing

Mobile use grows 76% year-over-year

2013-2014 YEAR-OVER-YEAR GROWTH RATE (in percentage of sessions, by vertical)

Lifestyle &
Shopping
174%
Utilities &
Productivity
121%
Messaging
Social
103%
Health &
Fitness
89%
Travel 89%
Sports 74%
News &
Magazines
49%
Music, Media &
Entertainment
33%
Games 30%
76% Avg.

Your audience is
frequently on mobile

80%of the world’s population own smartphones
Americans spend almost3hrs.per dayon their mobile devices.
07:00
out of every 8 minutes of mobile media consumption are spent in apps.
Mobile Usage
Trumps Desktop

March 2015

18 – 34 yrs. old

35 – 54 yrs. old

  • Smart-
    phone
  • Tablet
  • Desktop

Brands are engaging people with personalization

61%

of people feel better about a company that delivers custom content and are more likely to buy from that company.

90%

of consumers find custom content useful.

70%

of consumers say content marketing makes them feel closer to a brand.

Customized Content Converts

71%of consumers want personalized offers from preferred brands.
70%of marketers plan to increase organic social or content marketing spend.
78%of consumers want some degree of personalization.

Brands are investing in quality content

Organizations spent

$
$
$
25%

of their total marketing budget on content.

(on average, not including staff)

The most effective B2C marketers allocate

29%

Marketer's challenges

Creating more engaging/higher-quality content


Understanding what content is most effective

  • Now
  • Not a
    Priority
  • Within
    12 Months
  • No Answer

Content is priceless

72%

of marketers think that branded content is more effective than traditional advertising.

Content Marketing generates

3x

as many leads as traditional outbound marketing.

but costs 62% Less

69% of
marketers

are creating more content now than they did one year ago.

Create a Mobile Content Marketing Strategy

Sources: Flurry Analytics, GlobalWebIndex, comScore, hubspot.com/marketing-statistics, kapost.com, Content Marketing Institute, US Bureau of Labor Statistics, Adobe, Yahoo, Adweek, 2015B2C Content marketing Trends - North America: Content Marketing Institute/Marketing Profs, comScore MMX Multi-Platform

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