July 17, 2008 - Zumobi Now Offers Innovative Mobile Widgets Application to BlackBerry Users
June 5, 2008 - Zumobi Continues Product Momentum With Latest Release of Award-Winning Platform
July 17, 2008 - Zumobi Now Offers Innovative Mobile Widgets Application to BlackBerry Users
June 5, 2008 - Zumobi Continues Product Momentum With Latest Release of Award-Winning Platform
Zumobi Now Offers Innovative Mobile Widgets Application to BlackBerry Users
Award Winning Mobile Widgets Now Give Brands Direct Connect to a Broader Mobile Audience
SEATTLE, WASH. – July 17, 2008 – Zumobi (www.zumobi.com), the innovative mobile widget company, today announced the launch of its application for BlackBerry devices. As the profile of Smartphone users expands to include more than just business users, Zumobi has developed its BlackBerry product to enhance the user experience by providing easy access to small “bites” of customized Web content via mobile device. The Zumobi platform, which is ad supported and gives a fully-branded experience to users, is an ideal medium for advertisers and content providers to directly reach consumers in an engaging and highly-targeted manner.
With an already robust library of widgets (Zumobi calls them “Tiles”) to entice users of Windows Mobile and BlackBerry with news, sports, weather, entertainment, games and more, Zumobi now offers even more new Tiles for users including NPR, AP Olympics report, Major League Baseball as well as social media sites Facebook and Twitter. Users can also create their own Zumobi mobile widgets from just about any Web content with the new Tile Creation Wizard now available on Zumobi's website.
Popular industry weblog BlackBerry Cool will launch a branded Zumobi Tile to extend its brand to the mobile space. “BlackBerry Cool is the first choice for timely news, opinion and reviews of the BlackBerry space, delivered to an audience that expects updates when they are available,” said Douglas Soltys, editor-in-chief of Blackberry Cool. “Until now, there have been few options to do this successfully over mobile. With Zumobi available now on BlackBerry devices, we will be able to reach our audience directly with news that is important to them while they are on-the-go.”
The unique design of the Zumobi application provides the user direct access to what they want, when they want it, with cached content for quicker retrieval of fresh information. This puts content at their fingertips, and allows for a more engaging and immersive experience for brands. In the new age of mobile marketing, this direct contact with consumers is ideal for brands looking to deliver products and services that are tailored to a specific audience.
“By adding BlackBerry as our second major mobile platform, Zumobi significantly expands our reach for brand and content partners. We're thrilled to introduce Zumobi to Blackberry's data-savvy users, and look forward to providing them with a highly-engaging mobile experience,” said Ken Willner, vice president of Market Development.
This announcement follows closely on the heels of the release of an updated application for Windows Mobile announced in June. For a tour of the Zumobi mobile widget platform or to download the mobile widget platform for Windows Mobile and BlackBerry, please visit http://www.zumobi.com or get.zumobi.com on the mobile Web.
About Zumobi
Free to consumers and supported by an advertising business model, Zumobi revolutionizes the way people access, retrieve and share Web-based content on their mobile phones. Through an intuitive and lush user interface, Zumobi is an application that allows people to easily “bounce” in and out of snack-sized bits of information and entertainment they want while offering advertisers a better way to connect with consumers. Zumobi delivers entertainment and information content to phones in an innovative and fun way. For more information on Zumobi, please visit www.Zumobi.com.
Zumobi Continues Product Momentum With Latest Release of Award-Winning Platform
Expanded Features and Functionality Include Make-Your-Own Tile Wizard, On-Phone Tile Gallery, New Content and Advertising Opportunities
SEATTLE, WASH – June 5, 2008 – Zumobi, the innovative mobile widget platform, announced its latest release for Windows Mobile. The updated application delivers new features and functionality to improve user experience and give the growing number of Zumobi users greater content from which to choose.
One of the most compelling features of the new release is a Tile Wizard, which allows users to easily create their own Zumobi mobile widgets. Users can choose the look and feel of these widgets, stream data from their choice of RSS feeds, and turn personal blogs and favorite Web content into Zumobi Tiles they can enjoy as well as share with friends. Another new feature accompanying this release is the on-phone Tile Gallery, which enables users to select and upload Tiles directly from their mobile handset, allowing Zumobi users to explore and swap new content in and out while on-the-go. Zumobi also has produced a streamlined client for faster downloads of the application and a smaller on-phone footprint.
Zumobi's range of content and partner relationships continues to demonstrate the opportunities Zumobi holds for media, brands, advertisers and agencies. Tile Wizard content is part of the expanded content offerings on Zumobi, including the “Willy the Hillbilly” game Tile from Mountain Dew and developed by Tribal DDB.
“This is another great example of the strength in Tribal DDB's collaborations with Pepsi. Born from a common interest to innovate in the mobile space, John Vail and his digital group at Pepsi brought in Zumobi to leverage Tribal's creative and expertise,” said Christian Dietrich, Director, Pepsi business, Tribal DDB Worldwide. “Mountain Dew is a lifestyle brand and the success in tapping this unique technology is yet another achievement and one that's relevant and cool for Dew drinkers.”
Zumobi has also been a hit with the Windows Mobile Owners Circle, Microsof's gateway to content and applications for Windows Mobile users.
“Zumobi has consistently been one of the most popular downloads in the Windows Mobile Owners Circle” said Rick May, Audience marketing manager, Microsoft. “We look forward to sharing the new client and content with our members.”
Additionally, Zumobi is the first to offer mobile content from the First30Days, the New York City based media company focused on guiding people through all types of changes, founded by author, CEO and Chief Change Optimist Ariane de Bonvoisin.
“As The First30Days continues to grow its brand and reach users where change intersects their lives, whether online, in print, on television or on their mobile, we're delighted to have our content available on Zumobi,” said de Bonvoisin. “Zumobi provides us with an exciting opportunity to meet both our content and advertising needs, within a visually compelling and easy to use application.”
Later this month, Zumobi will introduce new Tiles for Twitter, Facebook and “This Week in Baseball,” and from publishers such as Smartphone & Pocket PC Magazine and LAPTOP Magazine. Individual baseball team Tiles for all the major teams will also launch this month for fans to enjoy.
A pioneer in the mobile widget industry, Zumobi provides one of the most compelling and engaging user experiences available on the mobile Web today. Zumobi users spend an average of 22 minutes per day, a high level of engagement on the mobile widget platform.
“Zumobi's early usage and engagement metrics are very compelling,” said Ken Willner, Vice President of Market Development, Zumobi. “We’ve developed a unique platform that enables our partners to create highly-engaging brand experiences in mobile.”
With the release, Zumobi will also unveil a series of 12 videos designed to show users everything they need to know to take advantage of the mobile widget platform, from how to navigate, make a Tile, share one and more. To view the Zumobi tour video and to find out 11 things you should know about the mobile widget platform, visit www.Zumobi.com/support.html.
Zumobi revolutionizes the way people access, retrieve and share Web-based content on their mobile phones. Through an intuitive and lush user interface, Zumobi allows people to easily “bounce” in and out of snack-sized bits of the information and entertainment they want while offering advertisers a better way to connect with consumers through their mobile phones. Zumobi offers content from a broad range of mobile widgets from leading content providers on a wide range of interests, from politics and restaurant reviews to entertainment and sports.
For more information, including Zumobi tour videos, or to download the latest version of the mobile widget platform optimized for Windows Mobile 6 or higher, visit www.Zumobi.com or get.zumobi.com on the mobile Web.
About Zumobi
Zumobi is a new and open mobile widget platform with an engaging Zooming User Interface. Free to consumers and supported by an advertising business model, Zumobi delivers entertainment and information content to phones in an innovative and fun way. By creating a compelling experience and opportunity for the entire mobile ecosystem – carriers, advertisers, distributors and consumers – Zumobi is providing a complete solution that is creative, flexible, powerful and easy to use. More information on Zumobi is available at www.Zumobi.com.