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Dove Sweetens Mobile Strategy with Ad Campaign

Dove Sweetens Mobile Strategy with Ad Campaign

Dove Chocolate is running a great Valentine’s Day-themed feature in Zumobi’s TODAY SHOW app, including several delectable recipes featuring Dove Chocolate.

In this feature Lauren Johnson @ Mobile Marketer breaks down the campaign: the strategy, the creative, and the execution:

"Dove’s branding inside the app is a good example of how a company can marry its brand and products to content…For a consumer packaged goods company, mobile is a natural place to take a brand to a new level with a piece of extra content."

Read the rest of this article here.

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