New Relationship Powers Highly Relevant Mobile Content through Cognitive Computing Technologies
Seattle, Washington – December 28, 2015 – Zumobi, the leader in mobile content marketing solutions, has been chosen by IBM Watson™ to utilize its cognitive computing technologies to help major brands provide relevant and targeted content to their customers. Through this Ecosystem partnership, Zumobi is leveraging the IBM Watson Natural Language Classifier service to enhance its award winning mobile content marketing platform, Zumobi Brand Integration (Zbi).
Zumobi’s ability to drive mobile innovation is key to this Ecosystem partnership. Working together, they are able to engage consumers through advanced personalization strategies. With Zumobi’s data-driven mobile content marketing platform, Zbi, and the Watson cognitive computing systems’ ability to help create predictive experiences, there is an opportunity to develop innovative mobile content marketing solutions that set new standards for marketers.
“We are excited to be selected by IBM Watson to take mobile content marketing to the next level. Through this Ecosystem partnership we’re providing richer personalization that enables brands and retailers to build loyalty through unmatched mobile content marketing experiences,” said Ken Willner, CEO of Zumobi.
The Zbi Platform collects and analyzes customer content consumption data on an individual basis, enabling brands to deliver the most relevant content, at the right time, on any device. By utilizing the Zumobi solution, brands can ensure that their mix of content including video clips, blogs, social streams, long form articles and more are optimized to perform at the highest level on mobile devices. IBM Watson surfaces relevant content for each individual customer at scale to ensure Zumobi will continue to drive deeper engagement and loyalty for brands. Brands are also able to leverage this rich data to enhance their other marketing initiatives.
In one of its first implementations with a major retailer, Zumobi was able to improve high quality content recommendations by over 50 percent by leveraging IBM Watson Natural Language Classifier service capabilities.
IBM Watson is a trademark of International Business Machines Corporation, registered in many jurisdictions worldwide.