Vice President, Marketing
As the Vice President of Marketing for Zumobi, Marla brings more than 17 years of experience in marketing leadership for both start-ups and Fortune 500 companies including Microsoft and Ernst & Young. She is a digital media pioneer who combines a unique blend of technology and marketing experience to successfully position cutting-edge solutions to media and consumer audiences. Prior to Zumobi, Marla led marketing for AudienceScience, the largest and most trusted audience aggregator in the world. There, she helped revolutionize how brands find and engage their targeted audiences through digital advertising.
In addition to managing the company’s corporate and product marketing, she was instrumental in helping AudienceScience achieve year over year double-digit revenue growth and corresponding profitability. As an avid speaker and technologist, she frequently presents on digital marketing trends and writes about new media as well as emerging mobile technology for publications like AdWeek, CMO.com, and WIRED. Marla founded the Behavioral Targeting Standards Consortium and was recently named a “Mobile Marketing Woman to Watch.” She is an active member of the Internet Advertising Bureau’s mobile and tablet committees and also serves on the Mobile Marketing Association’s mobile app committee.