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Mar 13, 2012

Zumobi Mobile Ad Platform Creates Emotional Tie Between Brand, Consumer

<h7>Just because a brand is greatly admired doesn't mean the consumer will have a connection.</h7> ![](http://media.tumblr.com/tumblr_m0zsatF5wp1qbyb5r.jpg) Laurie Sullivan at Media Pos...

Just because a brand is greatly admired doesn't mean the consumer will have a connection.

Laurie Sullivan at Media Post gives readers an overview of Zumobi's exciting new ad platform:

The ZBi platform, which integrates into the mobile or device app, eliminates the traditional advertising ad units that typically confine the image within a box. It also allows brands to change the ad on the fly. The placement makes it look as if creative directors designed the page around the ad, integrating the creative piece with other text and images. Popular Science, Corning Glass, Ford, Mercedes, Sprint, Bank of America, Disney and Xbox are among the brands that have been quietly rolling out apps integrated with the service.

Click here to read the rest of the article at MediaPost.