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VentureBeat: Zumobi's John SanGiovanni on lessons in mobile advertising...from a teenage mutant ninja turtle

VentureBeat: Zumobi's John SanGiovanni on lessons in mobile advertising...from a teenage mutant ninja turtle

Just in time for International CES 2013, Zumobi’s John SanGiovanni revisits his talk at the Seattle Interactive Conference 2012 in the pages of VentureBeat, speaking on the essential nature of active engagement in advertising, all-too-often seen as a passive, one-way proposition.

Not only must the app itself be handcrafted to surprise and delight the user, but integrated advertising units must do the same.

At Zumobi every day we ask ourselves “How much more can we do?”, in app design, in telling advertisers’ stories, in growing the scope and performance of our award-winning ZBi mobile ad platform. The flow of launches and announcements of new, advanced mobile phones and tablets at CES only extends the horizon for us. Read John’s piece here, then visit Zumobi.com to see how we put it all together.

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