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ZUMOBI APPOINTS FORMER NBC DIGITAL EXECUTIVE CHRIS MALY AS VICE PRESIDENT OF PRODUCT MANAGEMENT

ZUMOBI APPOINTS FORMER NBC DIGITAL EXECUTIVE CHRIS MALY AS VICE PRESIDENT OF PRODUCT MANAGEMENT

Leader in Mobile Content Marketing Solutions Looks to Build on Their Innovative Suite of Products

Seattle, Washington – November 12, 2015 – Zumobi, a leader in mobile content marketing solutions, today announced the appointment of digital media veteran, Chris Maly, as Vice President of Product Management. With 17 years of experience as a top-performer in digital marketing at well-known publishers including NBC, MSNBC, Microsoft, and Cox Communications, Chris has a proven track record of delivering highly effective and engaging digital marketing products. In his new position, Chris will be leading the strategy and growth behind Zumobi’s suite of products, including the award winning Zumobi Brand Integration (Zbi) Platform.

“Chris brings a wealth of experience across multiple platforms. His proven ability to develop digital marketing products that drive high ROI for clients will positively impact Zumobi’s Mobile Content Marketing solutions,” said Ken Willner, CEO of Zumobi. “He will be a great asset to the company, playing a pivotal role in defining product strategy for the Zbi Platform going forward. We’re delighted to have him join the team.”

Prior to Zumobi, Chris held Senior Strategy and Business Development positions at NBCUniversal News Group, a division of Comcast and NBCUniversal, where he produced digital content and ad products for NBC News programming across multiple platforms. During his time at NBC News, he led the development of the organization’s first native advertising and sponsored content products. While at MSNBC Interactive, he led MSNBC’s development of many award winning cross media campaigns for brands including Toyota, Bank of America, and Unilever.

“What excites me the most about Zumobi is that the company sits at a unique intersection of two of the most important trends in digital marketing today: mobile and content,” said Chris. “Throughout my career I have worked to create innovative marketing products in the evolving digital landscape. Now with Zumobi and their industry leading Zbi Platform, I am excited to help define the future of mobile content marketing.”

Zumobi’s Mobile Content Marketing Platform, Zbi, enables brands to create a content powered customer journey driving greater consumer acquisition, engagement and loyalty.

ABOUT ZUMOBI:

Zumobi is a leader in Mobile Content Marketing Solutions. Global brands leverage the Zumobi Brand Integration (Zbi) Platform to power dynamic Mobile Content Hubs to increase discovery, customer engagement, activation and conversion in their native smartphone and tablet apps. The Zbi Platform also provides unique visibility into content consumption patterns enabling marketers to enhance their customer profiles using data to optimize their re-targeting and cross-channel marketing efforts. Zumobi has been pioneering mobile technologies since 2006. To learn more follow Zumobi on Twitter @Zumobi.

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