Mobile content marketing leader partners with IBM Digital Experience Team to create innovative mobile Microzine experience
SEATTLE, WA. February 5, 2016 – Zumobi, a leading mobile technology company specializing in mobile content marketing solutions was featured at IBM Connect 2016, a premier social business and digital experience conference that showcases how to capitalize on the disruptive, fast-moving transformations that are changing how we connect and collaborate. The event focused on four main sessions including Strategy and Innovation, Technology and Infrastructure, Application Development, and Best Practices.
As a premier IBM Watson Ecosystem Partner, Zumobi’s Greenwell Microzine was featured by the IBM Digital Experience Team in the Opening Keynote Session. The Microzine was built using the Zumobi Mobile Content Marketing (Zbi) Platform and leverages content from the IBM Mobile Application Content Manager as well as Twitter, Instagram and YouTube. These content sources are lit up in an innovative new mobile experience that also showcases exclusive Shoppable Content and Social Sharing features of the Microzine.
Zumobi was also part of the breakout session, “Persuasive, Adaptive, and Relevant Content Delivered in the Mobile Moment,” that included information on how brands can leverage a Microzine to improve their user experience through personalized, dynamic, and relevant content in the mobile moment. Zumobi’s portion of the presentation demonstrated the four stages of the Mobile Content-Powered Customer Journey—from acquisition, to engagement, to activation, and ultimately loyalty, through the lens of the Greenwell Microzine Demo.
Experience Zumobi’s IBM Greenwell Microzine for yourself here: http://zumobi.com/ibmconnect/