In-app advertising is top of mind for mobile marketers today as consumers increasingly spend time using mobile applications on smartphones and tablets. These app users are a captive audience, but marketing to them correctly isn’t easy. Marketers today struggle to seize this opportunity and meet customer expectations due to the fragmented partner landscape and lack of standardization. This report explains the mobile in-app advertising opportunity and key hurdles to overcome as the market evolves.
FORRESTER REPORT: Exploring The In-App Advertising Opportunity
September 30, 2013
By Jennifer Wise with Melissa Parrish and Andia Vokshi
To learn more access the full report here.