Innovative platform from Zumobi provides real-time updates for users interested in the Consumer Electronics Show
LAS VEGAS, NV – January 10, 2012 – Zumobi, a leading mobile media company, announced a new innovative solution for premium brands to engage mobile smartphone users following the Consumer Electronics Show (CES). Through a partnership with Popular Science magazine, Zumobi launched the first ever in-app CES news tracker. The rich media experience is the first of its kind and offers brands a revolutionary way to authentically connect with consumers and tech enthusiasts during CES. This special content is served dynamically through Zumobi’s ad platform and is highly scalable across apps. With just a few swipes of a finger, PopSci app users can read real-time CES news coverage, ensuring that they are up to date regardless of whether they are on the show floor in Vegas or reading from their couch in Vermont.
“We’re leveraging our strong publishing relationship with Popular Science to offer brands this compelling new component of our rich media ad platform, providing them the ability to take advantage of the currency of a CES Special Section in real time”, said Ken Willner, chief executive officer of Zumobi. “By bringing a more holistic view of in-app advertising to brand advertisers, our goal is to enable mobile experiences that are so powerful, they blur the lines between content and advertising.”
In this special sponsored section of the Popular Science application, consumers seamlessly connect via their phone to all the latest breaking news, products and innovations emanating from CES without having to sort through irrelevant content or download an additional app that would only be used for the duration of the show. To create a truly fluid and cohesive experience for the consumer, Zumobi worked with Doremus, a leading advertising agency, to ensure the sponsoring brand integration and content was seamlessly integrated into the existing feel of the Popular Science app. For brands, tapping into the Zumobi platform enables them to nimbly and effectively target the large number of consumers who follow CES news, in addition to the expected 140 thousand attendees.
“PopSci has partnered with Zumobi over the years to publish apps for the iPhone, iPad and Android devices, and we’re excited to team up once again for this effort,” said Gregg Hano, SVP of Bonnier’s Technology Group, which includes Popular Science. “This special CES section of the app enables us to make the most of mobile technology to deliver valued news content to our readers in real-time, and offers advertisers a fantastic opportunity to reach a highly engaged audience on mobile.”
The exclusive CES content section is free to consumers and is available starting today on all Popular Science apps on The Zumobi Network, including the iPhone and Android devices. Popular Science plans to run the special section through 1/31. To download the app, please visit the iOS AppStore or the Android Market.
Zumobi is a leading mobile media company that partners with top media properties to publish applications for next-generation smartphones and tablets. Zumobi’s portfolio of mobile applications comprises The Zumobi Network. This premium mobile app network offers brands rich media advertising experiences and sponsorships with primary access in prominent media apps like Sporting News Pro Football, Sporting News Pro Basketball, Phil Mickelson, PopSci.com, MOTOR TREND News and more. For more information, go to www.zumobi.com. Follow Zumobi on Twitter @Zumobi.
Andrea Bruch, Zumobi | Andrea.Bruch@Zumobi.com | 206.515.7690