SEATTLE, WA – February 13, 2012 – Zumobi, a leading mobile media company, today announced the launch of the CELEBRITY PARADE app for iPhone. Published in partnership with PARADE magazine, the most widely read magazine in America, the app was designed with the busy connected consumer in mind. It organizes all the latest celebrity news in an elegant and easy-to-read format that enables users to connect with the content that they find the most relevant and entertaining, from photos and interviews to breaking news. Additionally, through new and innovative social media integration, app users can challenge their Facebook and Twitter friends to daily pop culture quizzes. “Every Sunday, our 65 million readers turn to PARADE for news-making celebrity interviews, “ says Maggie Murphy, PARADE’s editorial director. “This is a way for those dedicated followers of popular culture to keep up with the news on the go, and even better—-to test their celebrity knowledge with an irresistible daily quiz, wherever they are.”
The CELEBRITY PARADE app offers daily updated news content ranging from entertainment gossip, addictive pop culture quizzes, photo galleries of top celebrities, interviews, and the popular “Personality Parade” weekly column. In addition to extending the publication’s massive reach, it offers advertisers a compelling reason to include mobile in their existing print and online advertising spend.
“We are excited to partner with Parade to help them extend their incredible brand reach and reader relationships to mobile apps.” said Ken Willner, CEO at Zumobi. “Our experience publishing leading media apps and enabling immersive and integrated brand experiences for advertisers is a great fit with the outstanding editorial quality and brand power of Parade.”
The CELEBRITY PARADE app on iOS offers compelling sponsorship opportunities through Zumobi’s rich media advertising platform. This platform offering creates the ideal environment for premium advertisers who are seeking exclusivity, metrics transparency and brand safety.
CELEBRITY PARADE is free to consumers and is currently in the Apple App Store. To download the app for iPhone, please click here.
Zumobi is a leading mobile media company that partners with top media properties to publish applications and provide unique mobile advertising experiences for next-generation smartphones and tablets. Zumobi’s portfolio of mobile applications comprises The Zumobi Network. This premium mobile app network offers brands rich media advertising experiences and sponsorships with primary access in top media apps like MSNBC, Today Show, Sporting News Pro Football, PopSci.com, MOTOR TREND News and many more. For more information, go to www.zumobi.com. Follow Zumobi on Twitter @Zumobi.
About PARADE Magazine
PARADE, the most widely read magazine in America, has a circulation of 33 million through its distribution in more than 600 of the nation’s finest newspapers, and a readership of 65 million each week. Its content is carried on 500 newspaper websites—-the single most-trusted and most-visited source of local news and information—-and reaches an online audience of 50 million. For more information, go to www.parade.com. Follow PARADE on Twitter @ParadeMagazine.