SEATTLE, WA – March 1, 2012 – Zumobi, a mobile media company, today announced that Ken Willner, CEO, and Patricia Clark, vice president of sales and sponsorships, will speak on app monetization and driving digital sales in publishing at upcoming industry conferences this month. At MediaPost’s OMMA Mobile conference, Willner will present insight and observations on successful app publishing business models and the race to monetize on a mobile platform. Additionally, at the Exceptional Women in Publishing’s (EWIP) Women’s Leadership Conference, Clark will discuss best practices for building sales by engaging customers through mobile devices, as well as trends and key developments within the publishing industry.
EWIP Women’s Leadership Conference (http://www.ewip.org) Session: How to Build Sales Across Digital Channels (Track A) When: Wednesday, March 7 @ 2:15 – 3:15 pm Where: Parc 55 Hotel: Level Four
OMMA Global (http://www.mediapost.com/ommaglobal/track/omma-mobile/) Session: Can Advertising Really Support Mobile Content? When: Tuesday, March 20, 2012 @ 12:15pm Where: San Francisco Marriott Marquis
The EWIP Women’s Leadership Conference is an annual event designed to showcase emerging best practices in the publishing industry through a highly interactive program featuring cross-platform expertise, examples of great partnerships and collaborations, and sessions from innovative leaders in publishing and media who will share strategies for new content and revenue opportunities. At the conference, Clark will participate in a session titled “How to Build Sales Across Digital Channels.”
Later this month, Willner will speak at MediaPost’s OMMA Mobile conference on a panel titled “Can Advertising Really Support Mobile Content?” OMMA Mobile is a specialized track within the OMMA Global series devoted to mobile marketing, media and advertising practices of the Online Industry.
Zumobi is a leading mobile media company that partners with top media properties to publish applications and provide unique mobile advertising experiences for next-generation smartphones and tablets. Zumobi’s portfolio of mobile applications comprises The Zumobi Network. This premium mobile app network offers brands rich media advertising experiences and sponsorships with primary access in top media apps like MSNBC, Today Show, Sporting News Pro Football, PopSci.com, MOTOR TREND News and many more. For more information, go to www.zumobi.com. Follow Zumobi on Twitter @Zumobi.
Andrea Bruch, Zumobi | Andrea.Bruch@Zumobi.com | 206.515.7690