Nissan and Corona are Initial Advertisers to Leverage Zumobi’s First-to-Market MRAID-Compatible Video Ad Capabilities on the ZBi Mobile Advertising Platform
SEATTLE, WA - October 23, 2013 - Zumobi, a leading mobile media and technology company, today announced its revolutionary video ad format that can run inside existing mobile ad units on iOS smartphones. With the ability to run in an IAB standard MRAID ad unit, this alternative to pre-roll enables publishers to seamlessly integrate video advertisements like movie clips and commercials into an app by leveraging the award winning Zumobi Brand Integration (ZBi) platform.
According to a recent study by Nielsen, consumers exposed to mobile video ads demonstrate significantly higher brand awareness, favorability and interest in purchasing. Overall, mobile video delivers superior results in comparison to online video and TV across all key brand and ad metrics, proving that mobile video is a high performing vehicle to drive ROI and merits greater investment in cross-screen marketing campaigns. eMarketer predicts that U.S. mobile video ad spend will surge to over $1.6 billion by 2015, highlighting the need for additional video inventory in the marketplace. Zumobi’s solution makes video ads highly scalable, since it is easily integrated into standard IAB ad units across the Zumobi network.
How It Works:
A consumer on their Smartphone is presented with an auto-expandable 320x180 Paso Doble ad unit with video that automatically plays (without audio). Once expanded a user can tap on the video to activate the full-screen video and audio experience, or else be directed to an external destination. If the user does not click on the ad unit the video collapses to its default 320x50 banner state. This new format is unique to Zumobi and provides brands additional visibility as most video units disappear instead of collapsing back to a banner. Zumobi’s Video-Paso Doble runs on any MRAID compliant app including the 1,000+ publishers on the Zumobi extended network.
“Our Video - Paso Doble format was designed based on advertiser feedback to create an immersive video unit that could scale across our network and beyond,” said Ken Willner, CEO of Zumobi. “We haven’t seen anything else like it on the market today, and brands understand the value of delivering high-quality video content into MRAID standard ad units. This provides a highly scalable and elegant alternative to pre-roll video or full-screen interstitials.”
Zumobi has consistently been at the forefront of mobile ad innovation and was recently named as a GOLD winner of the Interactive Advertising Bureau (IAB) 9th Annual MIXX Awards for powering the “Chevrolet Technology Series” campaign in partnership with Commonwealth and Source Interlink Media. This campaign resulted in an unprecedented 37% engagement rate and a CTR as high as 11.2%, illustrating the fact that more than one-third of people interacted with the native mobile advertisement.
For additional information about the Video - Paso Doble format and to see it in action, please visit: http://www.zumobi.com/adlab.
Zumobi is a leading mobile media and technology company that partners with top media brands to publish applications and provide integrated advertising experiences on next-generation smartphones and connected devices. Zumobi’s portfolio of applications comprise The Zumobi Network, a premium mobile app network that offers brand advertisers a high-quality, transparent and brand safe environment to showcase their brands and engage with their audiences. Through Zumobi’s Brand Integration (ZBi) rich media ad platform, the company enables leading advertisers to truly connect with consumers in a way that is highly immersive yet organic to the app experience. To learn more, visit www.zumobi.com or follow Zumobi on Twitter @Zumobi.
Zumobi PR Contact:
Andrea Bruch, Zumobi | Andrea.Bruch@Zumobi.com | 206.515.7690