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Zumobi VP/Marketing Marla Schimke in iMedia Connection: "Mobile Is The New Black"

Zumobi VP/Marketing Marla Schimke in iMedia Connection: "Mobile Is The New Black"

Posted by Marla Schimke on January 17th, 2012 at 3:43 pm

Remember the time when cell phones didn’t exist? Or when car phones were the size of fax machines or laser printers? How about when the only purpose a mobile phone served was to make and receive calls or play snake? The industry has come a long way from the first adoption of mobile. Mobile hasn’t just revolutionized a communication industry; it’s revolutionizing the advertising industry as well. In fact, Gartner predicts that mobile advertising will be a $20.6 billion market by 2015.

As the majority of our customers are spending time glued to their handheld devices, we continually have to find new and exciting ways to engage with them. Long gone are the times when effective marketing simply included billboards, print ads, banners and TV spots. In the new era of mobility, brands have to find alternate ways to communicate, connect with and engage customers.

We all know that brand loyalty is emotional. Consumers who stick with one brand over another have a connection with that brand. There are distinct rivalries between Coke and Pepsi, McDonalds and Burger King, Nike and Adidas and of course Apple and everyone else. In an increasingly connected world, how do brands sufficiently and emotionally engage with consumers?

Read the rest at iMedia Connection.

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