Microzines are dynamic mobile magazines that aggregate real-time content from a brand’s web site, blog, video channels, social media and other sources into an engaging mobile content experience. Microzines can be hyper-targeted through mobile media to reach highly custom audiences and drive greater customer acquisition, engagement and activation. Brands can also use Microzines to increase sales by including direct links to purchase items in your content. With Microzines, you gain a robust set of data and analytics so you can optimize your content mix and ROI.
Brands reach their mobile audience in 3 different ways. Microzines can be delivered as an experience in your app, mobile web destination or as a mobile ad.
MOBILE WEB DESTINATION
Interstitial ads cover the full screen of a mobile device and offer users a high-level of engagement with your brand. Microzine interstitials are typically displayed at natural transition points in the flow of an app or mobile website destination, such as between articles or activities.
A mobile web destination is a website or URL dedicated to your Microzine’s mobile content marketing experience that is optimized across all mobile devices. It can be accessed through mobile ads such as banners.
A Microzine can live as a special mobile content marketing section in your app that can be reached via a call-to-action link or button within the content of your app, as well as within the your app’s Menu options. Zumobi makes integrating a Microzine in your app easy.
Check out the Bag Borrow or Steal Microzine, a dynamic new mobile content marketing experience featuring ?shoppable content. For the first time ever, Bag Borrow or Steal can light up their Instagram, Twitter and Style Blog on mobile to appeal to their target audience. Shoppable content is a new way for brands to offer direct links to purchase items featured in their content. See for yourself!