Why Brands Should Embrace
Mobile Content Marketing
Mobile use grows 76% year-over-year
2013-2014 YEAR-OVER-YEAR GROWTH RATE (in percentage of sessions, by vertical)
Music, Media &
Your audience is
frequently on mobile
80%of the world’s population own smartphones
Americans spend almost3hrs.per dayon their mobile devices.
out of every 8 minutes of mobile media consumption are spent in apps.
Brands are engaging people with personalization
of people feel better about a company that delivers custom content and are more likely to buy from that company.
of consumers find custom content useful.
of consumers say content marketing makes them feel closer to a brand.
Customized Content Converts
71%of consumers want personalized offers from preferred brands.
70%of marketers plan to increase organic social or content marketing spend.
78%of consumers want some degree of personalization.
Brands are investing in quality content
of their total marketing budget on content.
(on average, not including staff)
The most effective B2C marketers allocate
Creating more engaging/higher-quality content
Understanding what content is most effective
- Not a
- No Answer
Content is priceless
of marketers think that branded content is more effective than traditional advertising.
Content Marketing generates
as many leads as traditional outbound marketing.
are creating more content now than they did one year ago.
Create a Mobile
Content Marketing Strategy
Sources: Flurry Analytics, GlobalWebIndex, comScore, hubspot.com/marketing-statistics, kapost.com, Content Marketing Institute, US Bureau of Labor Statistics, Adobe, Yahoo, Adweek, 2015B2C Content marketing Trends - North America: Content Marketing Institute/Marketing Profs, comScore MMX Multi-Platform