Zumobi’s TODAY Show app gets a laudatory shout-out in MobileMarketer’s profile of the M&M & Dove holiday mobile campaigns.
Users who click through are able to view a short video or save candy-themed recipes straight to their mobile desktop.
To get some perspective on the campaign MobileMarketer spoke with Marci Troutman, CEO of SiteMinis, who had this to say about the importance of participation in the mobile landscape for advertisers:
"As long as CPGs like Mars are utilizing mobile the right way to drive consumer engagement there is a very huge win in mobile this holiday season. With the number of mobile devices and tablets on the market this holiday season, CPGs need to be in the game of mobile in order to keep up with their consumers. Additionally with readers accessing the mobile Internet there is another large wave of mobile access that cannot be avoided."
It’s no surprise to us M&M MARS chose to advertise with Zumobi. No mobile ad platform offers advertisers more opportunities to bring their creative to life than the fast-loading, feature-rich Zumobi ZBi Platform.