ZBi Action Drivers Provide Fresh Approach To Mobile Advertising During the Busiest shopping period of the Year
SEATTLE, WA, August 28, 2012 — Zumobi, a leading mobile media company, today announced a new set of innovative mobile advertising solutions to help brands drive consumer intent to purchase in the 4th Quarter. Through a variety of interactive campaign capabilities, Zumobi Brand Integration (ZBi) Action Drivers will help advertisers differentiate themselves among the abundance of holiday and year-end campaigns in Q4. Key vertical markets spanning travel, retail, entertainment, and automotive will utilize ZBi Action Drivers to ignite consumer purchase intent across mobile devices during the end of year sales rush.
With Q4 being the busiest time of the year for mobile advertising, brands must create a lasting impression with consumers that not only piques interest but ultimately creates urgency and drives sales. To address this market demand, Zumobi developed these innovative solutions to help brands optimize their year-end campaigns and drive consumers to action. The rich in-ad experiences enable shoppers to Drop a Hint to loved ones about what they really want for the Holidays, utilize a personal Gift Concierge to help browse potential gifts for difficult-to-buy-for family and friends, and Save the Date for upcoming sales, travel specials, movie premiers and more.
“The fourth quarter is undoubtedly the busiest commercial period of the year for advertisers and as more and more brands make their move to the mobile screen, it is only getting harder to captivate a consumer’s attention and compel them to take action.” said Ken Willner, CEO of Zumobi. “Based on marketers’ feedback, we have created our Action Drivers to offer brands a way to produce engaging experiences that bridge the distance between awareness and purchase.”
Through creating an in-ad experience that simplifies the gift guessing and purchase process, Zumobi’s award winning creative and technical teams are removing the often complex mobile commerce barriers that brands have historically faced, especially during year-end scramble. With the integrated step-by-step process, ZBi Action Drivers empower advertisers to lead the consumer through the purchase process, from their first point of contact to establishing preference and intent to buy, all within the mobile ad. By incorporating this cutting-edge technology, advertisers can capitalize on the lucrative holiday season by creating enchanting yet actionable campaigns.
Key new solutions include:
- Drop a hint An innovative way to help demystify the gift guessing process, by clicking on a simple customized button in the ad, smartphone consumers can send their loved ones a text or e-mail with a hint to purchase the gift they crave.
- Gift concierge Convenient new Gift Concierge helps consumer’s find the perfect present while in a mobile ad. Brands engage with consumers providing them the opportunity to link directly to the item they want to purchase online or get directions to the closest retail store.
- Save the date With sophisticated calendar integration this feature ensures that the interested consumer will never miss a purchase opportunity at a big sale, movie premiere or special event as their calendar is marked with your special date. Consumers can rest at ease knowing their favorite Black Friday or Cyber Monday deals are synced back to their calendar.
The new ZBi Action Drivers are currently available and support the full spectrum of mobile devices including iOS and Android platforms, tablets and smartphones. Leading advertisers such as Best Buy, Bank of America, Ford, Disney, Pepsi, Kraft, JC Penney, Citibank and Sprint have all run campaigns through Zumobi. For more information visit www.zumobi.com.
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Zumobi is a leading mobile media company that partners with top media brands to publish applications and provide integrated advertising experiences on next-generation smartphones and connected devices. Zumobi’s portfolio of applications comprise The Zumobi Network, a premium mobile app network that offers brand advertisers a high-quality, transparent and brand safe environment to showcase their brands and engage with their audiences. Through Zumobi’s Brand Integration (ZBi) rich media ad platform, the company enables leading advertisers to truly connect with consumers in a way that is highly immersive yet organic to the app experience. To learn more, visit www.zumobi.com or follow Zumobi on Twitter @Zumobi.