Evolves Mobile Advertising to Brand Integration
SEATTLE, WA., March 6, 2012 —Zumobi, a leading mobile media company, today announced the Zumobi Brand Integration (ZBi) platform, a rich media advertising advancement that enables innovative mobile experiences through holistic brand integration into apps. Developed by publishers for publishers, Zumobi tapped into their extensive experience publishing many of the most successful media apps to create ZBi in order to provide more compelling brand experiences and drive meaningful interactions with consumers on mobile and tablet devices.
“As an app publisher ourselves, we recognize how challenging it is to integrate advertising into apps in a way that is both elegant and effective for brand advertisers,” said Ken Willner, CEO of Zumobi. “By bringing a more holistic approach with the ZBi platform, we are addressing a major pain-point for publishers and providing advertisers with brand experiences that can be so organic, they blur the lines between content and advertising.”
With industry experts projecting the mobile ad market to reach $2.6 billion in the U.S. this year, media publishers are faced with the challenge of creating meaningful connections with consumers through both content and advertising. ZBi enables brands and publishers to run mobile campaigns that are seamlessly integrated into the overall content experience. With more than 60 apps published and 17 mobile media patents filed, Zumobi developed the ZBi platform based on years of industry experience. From the calculated timing and deliberate sequencing of brand placements in an app, to immersive social features like OneTouch Social sharing and user-generated content, ZBi strikes a perfect balance between art and science.
“Brands are created through experiences and interactions, not just advertising,” said Clark Kokich, Chairman of Razorfish. “In the mobile world, these opportunities are endless and marketers must leverage them to provide a real value to consumers. Zumobi has fully embraced this philosophy with ZBi and created a platform that delivers truly integrated brand experiences beyond simply advertising. This is a real game changer for mobile.”
"Millions of people rely on the world-class brands in the Msnbc Digital Network to get their news, and consider NBC News anchors trusted friends,” said Charlie Tillinghast, President and Publisher of the Msnbc Digital Network. “When consumers are on a first-name basis with your brand, the mobile experience you’re delivering is personal. When the content is premium, the ad experience has to match. This new ZBi platform takes the advertising from passive to interactive and relevant, and that enhances the entire mobile experience for our brands, advertisers and consumers."
Key features of the ZBi platform include:
- OneTouch Social for easily sharing content with social media circles
- Footprint allowing users to pin an ad experience they find interesting to their home screen that can be dynamically updated by the advertiser in real-time
- Photo UGC capabilities enabling brands to develop campaigns that include integration with a user’s camera or photoroll
- Special Branded Content Sections offering an exciting opportunity for brands to present unique content of interest to their target audiences in the context of an app
- Measureable Results providing full metrics transparency and 3rd party reporting
- Ease of Scalability with cross-platform support and user interactions
"Bonnier has continued to partner with Zumobi for one simple reason; they understand the unique opportunities and challenges we face on the publishing and advertising side,” said Gregg Hano, SVP of Bonnier’s Technology Group. “The ZBi platform enables us to create elegant mobile experiences for our advertisers that captivate rather than distract our readers."
ZBi is currently available and supports the full spectrum of mobile devices including iOS and Android platforms, tablets and smartphones. Zumobi has partnered with top media brands such as msnbc.com, TODAY, Popular Science, Motor Trend, Good Housekeeping, Sporting News and TLC to publish mobile apps and leading advertisers such as Best Buy, Bank of America, Ford, Disney, Pepsi, Kraft, JC Penney, Citibank and Sprint have run campaigns through Zumobi. For more information about ZBi, please visit www.zumobi.com.
Zumobi is a leading mobile media company that partners with top media brands to publish applications and provide integrated mobile advertising experiences on next-generation smartphones and connected devices. Zumobi’s portfolio of applications comprise The Zumobi Network, a premium mobile app network that offers brand advertisers a high-quality, transparent and brand safe environment to showcase their brands and engage with their audiences. Through Zumobi’s Brand Integration (ZBi) rich media ad platform, the company enables leading advertisers to truly connect with consumers in a way that is highly immersive, yet organic to the app experience. To learn more, visit www.zumobi.com or follow Zumobi on Twitter @Zumobi.