Selected for Groundbreaking Creativity and Impact, Beam Inc, Sauza “Girls Night” Mobile Party Planner is a finalist for the IAB MIXX’s “Rising Stars Mobile Rich Media Display” Award
SEATTLE, WA – September 24, 2014 – Zumobi, a leading mobile media and technology company, today announced that it is shortlisted for the IAB MIXX Award’s category, “IAB Rising Stars Mobile Rich Media Display.” This marks the second consecutive year the company has been recognized by the Interactive Advertising Bureau, with last years Chevrolet Technology Series mobile content marketing experience winning a coveted Gold award for “IAB Standard Mobile Rich Media Display.”
The overall objective of the Sauza Party Planner mobile content marketing experience was to create an innovative way to drive brand engagement and loyalty through interactive event planning scenarios that could be saved to a consumer’s mobile home screen for continued use and increased brand loyalty.
Targeted to females over the age of 21, the experience provides an exciting new way for ladies to plan their next social gathering from their mobile phone. Geared towards a more eclectic and trendy crowd, the Sauza Party Planner capitalized on tech-savvy party enthusiasts with a proclivity for popular culture and social media. This unique mobile solution featured recipes, activities, videos, and decorating tips, all of which could be shared via social media and saved as a Content Hub on their smartphone.
With results as high as 74 percent of users revisiting the content marketing experience, the team saw a 5.03 CTR, which is far above industry benchmarks.
You can visit the innovative mobile content marketing experience on your iPhone here: http://media.zumobi.net/ads/campaigns/jimbeam_sauza_2013_04/ads/campaign/centerstage_update/age_gate.html
Winners will be announced on Tuesday, September 30, at the 2014 IAB MIXX Awards celebration in New York City. For more information about the event, visit IAB MIXX Awards.