Schimke Makes Mobile Marketer’s Coveted Annual List for Her Potential to Help Evolve the Mobile Industry
SEATTLE, WA – January 15, 2013 – Zumobi, a leading mobile media company, today announced that Zumobi’s Vice President of Marketing, Marla Schimke, was selected by Mobile Marketer as a 2013 Mobile Women to Watch. Schimke is amongst only 25 women executives expected to make a difference in mobile advertising, marketing, media and commerce in 2013.
“I feel that as an industry, we are just now diving deep into the real potential of mobile advertising. We must think about the possibilities beyond mobile banners to help brands and publishers alike enable native experiences that are truly optimized on mobile devices,” Schimke said. “At Zumobi, our goal is to captivate consumers with brand integrated experiences on mobile as it has become the screen of choice in 2013 and beyond.”
Honorees include a wide variety of women executives from brands, agencies, market researchers and mobile services such as Sephora, Rovio Entertainment, Coca-Cola, Google, BigFish Media, and Forrester Research. Although they work in different industries, these women are all role models in the mobile space and share qualities including dedication to the craft, ambition, and leadership potential.
“Gaining a spot on Mobile Marketer’s Mobile Women to Watch 2013 list is an acknowledgement of a simple truth: this executive has tremendous potential to shape the future of mobile in the year ahead, using her smarts to understand how marketing should be ahead of the consumer and not vice versa,” said Mickey Alam Khan, editor in chief of Mobile Marketer, New York. “Mobile Women to Watch honors not just the potential of this executive, but also her willingness to push the envelope to move the cause of mobile in the multichannel mix. She is a role model and an exemplar, and may influence those who follow her into doing as well or even better.”
The commemorative Mobile Marketer guide can be downloaded here: http://www.mobilemarketer.com/cms/opinion/classic-guides/14452.html
Zumobi is a leading mobile media company that partners with top media brands to publish applications and provide integrated advertising experiences on next-generation smartphones and connected devices. Zumobi’s portfolio of applications comprise The Zumobi Network, a premium mobile app network that offers brand advertisers a high-quality, transparent and brand safe environment to showcase their brands and engage with their audiences. Through Zumobi’s Brand Integration (ZBi) rich media ad platform, the company enables leading advertisers to truly connect with consumers in a way that is highly immersive, yet organic to the app experience. To learn more, visit www.zumobi.com or follow Zumobi on Twitter @Zumobi.
About Mobile Marketer’s Annual Mobile Women to Watch List
Based in New York, Mobile Marketer is the world’s largest publication covering mobile advertising, marketing, media and commerce. Mobile Marketer’s Mobile Women to Watch is an annual list honoring the 25 women who show the most potential to influence and shape the future of mobile for advertising, marketing, media and retail purposes. This is the fourth annual listing.
PR Contact Andrea Bruch, Zumobi | Andrea.Bruch@Zumobi.com | 206.515.7690